Advertisers are expected to check and comply with the individual policies and all other applicable policies. Advertisers are not eligible for Exempt non-financial services advertisers verification in relation to these products. Learn more about UK Financial Services verification.Īds related to products in scope of our Complex speculative financial products, Gambling, Cryptocurrencies, Credit repair, and Binary options policies are governed by those policies and not by this policy, in so far as they relate to the UK specifically. Advertisers that fail to complete step 2 of verification within the time given will have their accounts paused. Please note that this requirement covers financial services regulated by and not regulated by the UK Financial Conduct Authority.Īdvertisers can initiate verification, or Google may require an advertiser to complete the verification process. As part of the verification process, advertisers must demonstrate that they are authorized by the UK Financial Conduct Authority or qualify for one of the exemptions described in the UK Financial Services verification page. In order to show financial services ads of any kind in the UK - including showing ads to UK users who appear to be seeking financial services - advertisers need to be verified by Google. Financial services advertising in the United Kingdom To learn more about advertiser types and their respective applications, including specific exemptions, visit the Financial Services Verification pages for Australia, Brazil, France, Germany, India, Indonesia, Italy, Portugal, Singapore, Spain, Taiwan, and Türkiye.įor more information on relevant national financial services regulators and enforcement dates, please visit our Financial Services Verification: Relevant Regulators and Enforcement Dates page. Note that in order to promote claims management services in connection with financial products or services, such as scam redress services, advertisers must be or operate on behalf of a claims management-licensed financial service provider, a government entity, non-profit organization, or legal service provider. Google verification: Once verified by G2, advertisers will need to apply to Google for financial services verification using the unique verification code they received from G2.Advertisers must demonstrate that the relevant national financial services regulator directly authorizes them to undertake financial services activities or that they are exempt from that requirement. As part of G2’s verification process, G2 will ask advertisers about the type of financial services they provide, whether they are licensed to provide those services, and their registration number, among other things. G2 verification: Advertisers should complete the verification form on the G2 website.Non-financial services advertisers targeting audiences who appear to be seeking financial services must complete the verification process below to ensure your campaigns are not impacted.įor most advertisers, verification is a 2-step process, which entails: (1) obtaining verification through our external compliance partner, G2, and (2) applying for financial services verification with Google.
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